Flustered pundits claim that blogging has changed writing forever, but they're wrong. You know what has really changed writing? Google search. Thousands of internet puppies are writing "content" that is perfectly optimized to rise to the top of search rankings. Search engine optimization (SEO) has become its own art, a genre designed to make writing algorithm-friendly and human-clickable. What has SEO done to our writing? Now Sean Gallagher over at Ars Technica has a smart, funny article about a new piece of consumer software, InboundWriter, which helps you turn any piece of writing into something that's optimized for search. The best part is that Gallagher actually ran his own article through InboundWriter, so his analysis of SEO is actually designed to be 99% optimized for SEO.
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